Portfolio

06 On-set Experience

Production experience is something I truly want to explore and develop further. I haven’t had many opportunities to observe large-scale shootings, but I’m now trying to learn more through my current role as a senior designer. I’ve been fortunate to support the art director throughout various stages of production — from pre-production planning and set preparation to on-site execution and post-production adaptation. Each project allows me to gain a better understanding of how creative direction is translated into real-world production,

Rockstar – Tet 2026 TVC

Creative Agency: MullenLowe Mishra
Creative Director: Lance Yumul
Art Director: Mai Anh Gờ
Designer: Khai Hoang, Vy Tran
Copywriter: Marcus Phong

Rockstar - Tet TVC

Rockstar – Tet 2026 Thematic KV

Creative Agency: MullenLowe Mishra
Creative Director: Lance Yumul
Art Director: Mai Anh Gờ
Designer: Khai Hoang, Vy Tran
Copywriter: Marcus Phong

Rockstar - Thematic KV

Rockstar – Tet Social Photo Series

Creative Agency: MullenLowe Mishra
Creative Director: Lance Yumul
Art Director: Mai Anh Gờ
Designer: Khai Hoang, Vy Tran
Copywriter: Marcus Phong

Rockstar – Thematic KV

Creative Agency: MullenLowe Mishra
Creative Director: Lance Yumul
Art Director: Zul Bui
Designer: Khai Hoang, Vy Tran
Copywriter: Marcus Phong

Rockstar - Thematic KV

Rockstar – CGI STUN

Creative Agency: MullenLowe Mishra
Creative Director: Lance Yumul
Art Director: Zul Bui
Designer: Khai Hoang, Vy Tran
Copywriter: Marcus Phong

Rockstar - CGI STUN

Lo Thoi - Tet MV

Creative Agency: VieNETWORK
Composer: Duc Mini
Art Director: Vy Tran
Designer: Tú Phạm, Ngân Phạm
Motion Graphic: I-Bành

This was the first project where I took full responsibility for managing a shoot, around three years ago when I still had very little experience. My management skills were immature, and I couldn’t handle the timeline properly. The project was extremely rushed — the entire shooting and editing process took less than five days. Although the final product didn’t meet my expectations, it taught me valuable lessons that helped me grow significantly afterward.


Viec lam 24h - Stop Motion MV

ChatGPT said:

A few smaller experiences also came from assisting with in-house studio shoots for the company and working on personal projects. Though not large-scale, these moments have given me a closer look at the real workflow — from preparing props and setting up lighting to observing how direction and coordination happen on set.